Thursday, March 25  

Two words to strike fear into the heart of any parent.

"Presentation night."

Two words to put joy into a kid's heart.

"Presentation night."

My 2 boys, Jack and Harry, play cricket with a local club. Love their cricket, as plenty of boys their age do.

The cricket season just finished and the presentation night was tonight. 2 hours of about 100 9-14 year old boys squashed into a room. 200 parents at the back.

A trophy for every kid. That takes a long, long time to do.

Anything for the trophy

But the kids don't mind. They'd be happy be sit there for days. Because they get a trophy. They desperately want that trophy.

The effect that this fleeting recognition gives the kids is great to watch. They strut proudly around. You can hardly wipe the smile off their faces.

People love recognition. They love being rewarded.

Right there are 2 things we should all be doing for our customers.

* Recognising them.
* Rewarding them.

Maybe you could give a prize for customer of the month??!

Cheers

Brendon