Tuesday, March 9  

We've asked for the business - now what?

Howdy. Last week we made a pitch for some business and the client said he would get back to us the next day. But he didn't. And that's fine.

For many people making a pitch for new business that wait can seem forever. And quite a few people have asked me what they can do to move the client along to making a decision quicker.

The answer is that I'm not sure! Some clients appreciate a reminder, whilst other clients want to be left alone. One thing we usually do at this time is maintain a low level of contact - through sending the client our latest newsletter. Keeps us top of mind and can help speed the process up in our favour.

Whatever you do, make sure you are comfortable doing it. Many people find it very difficult to pick up the phone and call the client to ask about the decision - if that's you, then fine. Don't do it if it stresses you out. But do try and maintain contact so the client knows you are about.

Cheers.

Brendon