Monday, April 26  

Chipping in a question

Hello. I'm sitting here in the office at 5.15 pm reading an industry magazine.

One of the feature stories details that Procter & Gamble in the US have developed the technology to print onto Pringles chips (called crisps in the US)!

And yes, you can check the date. And no, it's not April 1. And yes, I did confirm this story with another source. And no, I'm not making all of this up!

And what are they going to print on the chips? Here is where they get even cleverer (if that's a word - I'm not actually sure!).

Pringles and Hasbro together

Pringles have teamed up with Hasbro. Hasbro are the people who makes Trivial Pursuit Junior. And each Pringles chip will carry a trivia question with the answer below it (the answer will be upside down). And there will be some promotion of the game on the chip.

That's smart. Not only smart technology, but smart application of the technology so that it's the right 'fit' with both products.

And it also neatly sidesteps many of the potential complaints about intrusive advertising by being presented as educational and fun.

That's great and very smart marketing.

Cheers.

Brendon