Friday, April 30  

Consistency leads to branding

Consistency leads to branding

Even the smallest businesses can brand their business. And by that I mean they can develop their profile so that there is a consistency in their look and feel, and in how the cuistomer feels towards the business.

Here's a simple example from a couple of our recent ads:

Here's our most recent newspaper ad
Here's our most recent colour magazine ad - it's a pdf file

See how both ads have the same look. The text only differs very slightly (one is a general ad, one is for a niche of ours). And both ads maintain a consistent look with our web site.

By maintaining that same sort of look in our marketing materials we aim to create a distinct look for our business. So that when anyone sees our marketing collateral, they instantly recognise it as ours.

Have a good weekend.

Brendon