Thursday, April 15  

It's started - how the giant camping business is throwing away their future

I wrote an article on my son Jack's experience in the local camping store a couple of months back. Click here for the full article.

I'd guess the lifetime value of Jack to that camping store would be in excess of $50,000. Easily.

But he's gone already.

Jack visited another camping shop the other day. And because he doesn't have a relationship of any sort (or a positive experience) with the camping store in the article, he has no reason to stay a loyal customer.

And he's gone!

He likes this new shop because the guy behind the counter is friendly. And that's it. That's all it takes to start what could be a very profitable relationship.

It's the little things that count. Get your customer service perfect - it's an integral part of your marketing.

Cheers.

Brendon