Wednesday, April 7  

Lunch and golf - good lessons

Hello. Hope your day is going well.

I went to a business lunch last Friday. At the lunch a guy from Philips spoke at length about digital TV and the future. he was informative, interesting and entertaining.

And I'd guess that every person at that lunch would not consider buying anything other than a Philips digital TV.

I sucked at golf

I played golf today at 'The Colonial' and played like a clown. I went along with a client to a corporate golf day for resort unit managers. These are people who manage resorts.

The main sponsor for the day was a company called Poolwerx.

After the presentations (nope, not a thing for me and my wobbly backswing!) a guy from Poolwerx had a chat for a few minutes and outlined how the company worked and how they could help.

I would say that every resort manager there would happy agree to a meeting should a Poolwerx rep ring them in the next day or 2.

You see, it's about education. People want information. They want trustworthy information delivered by credible people. neither of these guys made a sales pitch. They objectively reviewed their industry, stated some problems and offered solutions.

Education is a wonderful marketing strategy. People who are educated are happy to buy. Aside from advertising, how can you educate your market?

Cheers

Brendon