Howdy. Hope you've had a good day.
I had a call from Vodafone tonight. Vodafone are the company with whom I have my mobile (cell) phone. I was on a 2 year contract that just finished. Last week in fact.
The Vodafone lady was calling tonight with an offer of a new mobile phone if I renewed for 2 years on the same plan. The phone is valued at $700 according to her and will be posted straight out if I want it.
After a bit of discussion it became apparent that the plan I'm currently on is the right one for my call volume.
Down to the nitty gritty
After that we got down to the nitty gritty. She told me what sort of phone the new one would be and went through some features.
I said something along the lines of "Sounds good. I'll check the phone out tomorrow in a store to see if I like it. If it's okay I'll ring you back."
Nope. The Vodafone lady very kindly offered to ring me back at a time convenient to me to make sure I got her again. So she's ringing at 6 p.m tomorrow when the lovely wife (I think I mentioned she reads this site!) and I will be driving to a dinner date with some old friends.
What a perfect example of perfect marketing
1. The target market was identified - that's me with a high usage mobile phone history and en expired contract. (Excellent database)
2. The target market was contacted personally - they knew my name, my details, my phone usage and plenty more.
3. The target market was asked to buy and also offered an incentive to buy - that's the free phone if I re-signed.
And did you notice that I offered to ring back but the telesales person wasn't having any of that (something like 80% of people won't ring you back when they say they will). She's ringing at 6 p.m tomorrow to close the sale.
Think of lifetime value
Smart. After all, it's a $4,000 sale. And then there are upgrades later, referrals, etc. The lifetime value of a mobile phone customer would be very large and well worth a 40 cent phone call to close the deal.
I'll ring off now..... (heh, heh, heh, heh....)
Brendon
[ comments ]
Post a Comment