Tuesday, April 6  

Oh my goodness.......I've received an offer!

Regular readers of this site will know I've been known (!!) to complain a bit about the lack of contact from hotels that I have previously stayed at.

Well, today one of them contacted me!

And it's all bad!

I filled in the registration card and provided the okay to email me special offers. Here's what I received:

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To: brendan@tailored.com.au

Dear Mr Sinclair


As a past guest of Intercontinental Hotels Group, you may from time to time receive special accommodation offers and news. If you do not wish to receive these communications, please click here to unsubscribe.

_________________________________________________________


Enjoy Easter with Intercontinental Hotels Group


Brake. No excuses.
This Easter is the perfect time to take a break from the rat race with Crowne Plaza. No excuses, you deserve it.

For great Easter rates at Crowne Plaza click here

School's out, Holiday Inn.
Grab the kids and enjoy special rates at Holiday Inn around Australia these school holidays. Even better, at many of our hotels this Easter, kids eat FREE!


For fantastic family rates from $125 at Holiday Inn this Easter click here

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Okay, let's take a look.

Firstly, the data entry person spelt my name wrong (they would have copied this from my registration card I assume). The perception of many people will be that they lack attention to detail. Harsh but true.

2nd: The first thing they do is ask me if I'd like to unsubscribe. Before they have even given me the news. (Have your unsubscribe link at the bottom of your action, info and jam-packed newsletter. That way you have provided great value and the person won't want to unsubscribe.).

3rd: The first link had 5 offers. 4 out of the 5 places didn't have rooms available for Easter. Why send me an offer that is unavailable? That's just annoying and disappointing your customer.

Close, but no cigar.

Have a good day.

Brendon