Tuesday, May 11  

7 tips for radio success

7 tips for radio success

Howdy. Hope you're having a good day.

Here's my 7 tips for radio success:

1. Have a clear objective - just what is it you want your radio ad campaign to achieve?

2. How will you measure the campaign's success?

3. Who will you target with your ads? Age, sex, occupation, education, number of children, interests, etc.

4. How is your offering different to what your competitors provide?

5. Is the creative compelling? Does it grab attention?

6. Is the frequency of the ad enough?

7. Would an add-on component (i.e. live cross, on-air promotion, etc) improve the chances of success?

And remember, the professionals are good but no-one knows your business as well as you.

I once had a client run radio ads for his business that targeted 40+ year-old women. The creative on the ads made blatant illegal drug use references - the campaign wasn't effective at all and, not surprisingly, died very quickly.

Cheers

Brendon