How to run an Ad campaign
How to run an Ad campaign (And how to win 'The Apprentice')Last night I was sitting in front of the TV when the 2nd episode of 'The Apprentice' came on. The series has been run and won in the USA.
It's a reality TV show where a bunch of people perform a range of business tasks to impress the 'Boss' - Donald Trump.
Last night the two - (2) teams, Versa and Protégé, had to develop an advertising campaign for a corporate jet business. They had 48 hours to complete the task.
The Protégé team (all women) first had a meeting with the client and then set about developing their campaign. The campaign was characterized by having a high sexual innuendo component in terms of the plane being presented as a phallic symbol.
The Versa team (all men) just got straight into it and developed a campaign that was to be defined by being 'classy.'
The girls won.
Both teams had no idea. I would kick both of their butts and win! ;-)
Just kidding. I'm sure plenty was edited out of the development of the campaign, but here's a 6 step guide to what they should have done...click here for the full article
[ comments ]
Good stuff. Do you want to know who wins??