Friday, May 28  

Search engine lead

Simple work for a terrific result

Our web marketing division of the business is getting bigger and bigger each week. We are starting to do a lot more search engine work and, with that, comes more research, more experience and more knowledge.

We were testing a few things out last week and happened to find out that the term "gold coast web design" is searched for 3-4 times a day on the web.

Because we've never optimised this web site for search engines, we didn't show up under that search term.

A few changes were done

I did some quick and pretty basic work on one of the pages:
http://www.tailored.com.au/web.htm


I then renamed it and uploaded it as this:
http://www.tailored.com.au/gold-coast-web-design.htm


Take a look between the 2 and you'll notice some word differences.

Anyway, I remembered to check today on Google to see if that new page had been picked up by Google. You betcha! # 9 for "gold coast web design".

Click here for the result in Google.com

Click here for the result in Google.com.au - we're # 7.

The point is search engines can be a good source of visitors to your web site (can be a huge source actually).

Take the time to learn how to make your site attractive for the search engines - it can pay off significantly.

The term "gold coast web design" is, as I said, searched for 3-4 times a day. But the term "gold coast web site design" is searched for about 12 times a day.

So I would be 3 times better off to develop a page for the search engines that would come up under "gold coast web site design" - our gold-coast-web-design.htm page comes up # 15 on Google.com for that term, but that could be improved even further with a specific page for that term.

That page we did was the reason we made a sale today for a small web site (the client found us on Google when he searched for "gold coast web design"). Little things can mean a lot in marketing your business.

Check out your search engine rankings and see how you could improve your web site to be an even better asset to your business.

Have a good day.

Brendon