Monday, May 17  

Winning at tennis

Greg's a loser!

Howdy. Hope you had a fun weekend. My went well. Real well.

You see, I played a mate of mine called Greg in tennis. Regular readers might know the name "Greg". Greg is the old friend who I talked about in a previous post - his was the romantic story of falling in love with an old school friend.

Greg just moved from being 3,000 kilometres away, to about 80 kilometres away.

Anyway.....

Let the games begin

Greg and I used to play tennis every week for about 7 years. We were fit, energetic and competitive. Because Greg is just 45 minutes away by car we have re-ignited the tennis battles.

We played our first game in about 12 years on Friday night at a court about 300 metres from the office. We were unfit, lethargic and very, very competitive.

Greg lost quite a bit of weight during the game. $100 to be exact! 6-2, 6-4, 6-1. I flogged him. He's used to be okay at tennis, but now he's hopeless!

I cannot see him ever beating me. Ever. Do you hear me Greg??! You're hopeless. I'm the best. You cannot beat me. It is impossible!

There's a reason for this post

Most people believe what they read. The mere fact something is in print gives it enormous credibility for people.

"If it's in the newspaper it must be true!" I've had perfectly sensible people say that to me.

This is the same reason that media coverage of your business can be so powerful. Media coverage is seen as an independent, third party endorsement of your business.

People won't believe an advertisement. But they will believe a release you send out that is run word by word in a newspaper article.

We've been sending out release after release for a client. The client was ready to call it quits last week when she received a call from a reporter from a local newspaper wanting to run a stroy. The interview has been done, the photoshoot complete.

The story runs this week and could be a massive positive for that client's business. All because people believe what they read.

I'm hoping Greg reads this!

Remember Greg. Brendon is a better tennis player than you! Believe it. But keep betting big!

Cheers

Brendon