Thursday, June 17  

10 prospects, 14 clients

10 prospects, 14 clients

Part of our ongoing management is to analyse our marketing efforts. Some things work well, some not so well. Some work great, while others fail dismally.

We've been doing quite a bit of advertising lately and I compared this periods advertising to the effectiveness of ads we ran this time 2 years ago.

I ran the usual numbers:

* enquiries
* prospects
* sales
* etc

I found that during one campaign we found 10 new prospects and generated 14 new clients! No cloning or anything happened!

I just factored in the number of clients we generated and then looked at who these people referred us. Out of the 10 prospects we generated 5 sales. But those 5 helped up get the business (by referrals) 9 other new clients!

It's not about the number of clients you have, it's about the quality

It's not about the number of clients you have, it's about the quality. Those 5 new clients were the sort we are successful with. And they are the sort of people who are happy to refer our services to others.

If you generate just 1 new customer from an expensive ad campaign, it may be the best thing ever for your business.

Another great reason why we all have to give amazing service and care - referrals will just keep coming in.

Cheers

Brendon