Sexy Sandra Sportsbet
Sexy Sandra SportsbetG'day (there's an Australian expression for you)
The headline is the 3 words I've been repeating to myself over and over again for the last 2 hours so I'd remember what I wanted to write about today. I think you'll find this useful.
I'll start with the Sportsbet bit:
As many of you guys know I have plenty of vices - wine, women, song, gambling.....I'll try anything once!
I have a sports betting account here in Australia with a company called Sportsbet. With this company you can bet on a variety of sports. I haven't used the account in exactly six months. The balance in the account is $24.50.
I received a call today from Sportsbet today. The conversation went like this:
"Hello Mr. Sinclair. Bob from Sportsbet here. I'm ringing to confirm your details to make sure our database is up to date. Your name is Brendon Sinclair, your account number is 1234 and your email address is brendon@tailored.com.au. Is that correct?"
"Yep."
"Okay, thank you Mr. Sinclair. As our way of saying "Thank you" for updating our database, I'll be crediting your account with a $30 free betting credit. Bye."
Absolutely brilliant marketing. Fantastic. Amazing. Brilliant.
This guy didn't want me to confirm my details. He already knew they were correct. I entered them after all.
Nope. What he wanted to do was get me logging into my account and using that $30 free bet. I might win. I might lose. He doesn't care. Because he knows this:
People will do stuff they are familiar with and comfortable with. We generally visit the same places - the same gas station, the same restaurant, the same cinemas, the same hardware store, the same computer store - that we always do because we feel that it is a safe place to do business.
Get people to try
This is why you'll see new products try and do "trials" as much as possible. It might be in the way of giveaways ("Try the new Chocco Milk from Diary Guy!"), it might be in the way of big price reductions ("Buy now at our super low Introductory price!"), or it might be in the way of a free 30-day software trial.
This is why it is so important to generate new customers, even if it is only in the form of small sales. It's because you can then upsell them to bigger products because they'll keep shopping with you.
Anyway, back to Sportsbet
At Sportsbet, I'd guess my account has been flagged because of inactivity for 6 months. The strategy might then be to call the me and give me the free $30 bet so that I start using the business again (trialling). That's smart marketing.
How can this informatiuon help your business?
How would I know Clown!! I ain't a mind reader!!! Just kidding. Just seeing if you are still reading this far down. ;-)
It can help by reminding us all that getting people to trial our products or services can lead to bigger and better things. How can you get your customers to try your business? Here's 3 ways that might help:
* A free giveaway
* A free trial
* A huge discount
Along those lines, I'll mention Sandra now.
Sandra is a graphic artist who does a little work for us. A few flyers and brochures. We use her every now and then, mostly when our main guy is too busy.
Anyway, Sandra hasn't had much work from us lately. So she did something about it. She called me:
"Hi Brendon you handsome devil. (She didn't really say that, but I'll make up whatever I want to ensure I look good on this blog!) Just a courtesy call to say hello and see if you need me for anything."
Great work Sandra. As a matter of fact we had 2 small jobs - a brochure and a flyer - that I had sitting there ready to go to artwork. So she picked up those 2 jobs.
A simple call
All from a simple phone call. All because she asked for some work. All because she kept herself top of mind.
I wonder what the response would be if you called up all of your customers and said:
"Howdy, Bob here. Just ringing as a courtesy to see if we can help with anything right now."
I'm sure you'll pick up some work. (Please note: if your name is Mary don't ring up and say "Howdy. Bob here."
That would be very stupid. And I know you won't believe me but I had someone email me after I used an example like that once to say that their name was different to what I had written, but they'd give it a try anyway. I'm pretty sure they were serious.)
Now the bit you've been waiting for - sex, baby. Sex!
I was at the gym tonight doing a weight session. There was about 10 people there all doing various things. One of those was a woman of about 21 who was, and I know stuff like this having been an expert for a number of years, absolutely gorgeous.
Oh yeah, baby! She was stunningly beautiful. Take your breath away magnificent. (Dearest Mel, if you're reading this my darling, she wasn't as beautiful as you. No-one is. You may be turning fort...... oooops, I'm not allowed to say that word am I??)
Okay. I've calmed down. She was pretty. Real pretty. That's the point I'm trying to get across.
There were 3 young guys in the gym who were very impressed as well. They were very keen to engage her in conversation. Very keen to lift heavy weights in front of her. Very keen to do anything to catch her attention.
How to get a guy's attention
These 3 drooling guys weren't alone (I was drooling too). Men react very differently to an attractive woman than an unattractive woman. It's just human nature.
If you want a man's attention, a beautiful woman will do it almost every time. It's sexist, it's judgmental and it's just plain wrong. But it's how things are.
Can your business benefit from that?
* Maybe an attractive girl in a brochure or a poster ad?
* Maybe attractive promotional girls promoting your products?
* Maybe a good looking guy in your TV commercial.
But beware!
An attractive person used in your marketing has to be the correct 'fit'. If you sell swimwear, then attractive models is perfect.
If you sell plants, and use a bikini clad model in your print advertising you'll be seen as sleazy and not very smart.
In fact, about as smart as me who can't think of a better example to illustrate the point that any marketing you do, no matter what it is, has to be the appropriate 'fit' for your business. It has to be consistent with the image you are trying to present.
Okay, that's enough from me. I'm off back to the gym. Hehehehehehehehehehehe.
Cheers
Brendon
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