Thursday, June 24  

Why I read Girlfriend magazine

Why I read Girlfriend magazine.....true confessions

Howdy. Hope your day has been fun.

I'm back in the office after having purchased and read these today:

The Australian (national newspaper)
Courier Mail (statewide newspaper)
Gold Coast Bulletin (local newspaper)
Girlfriend magazine (written for teenage girls)
Cigar Aficionado - American based cigar magazine
Inside Sport (National sporting magazine)
Marketing (National marketing magazine)

Aside from those, I also read "Ad News" (Advertising industry magazine I subscribe to), along with New Idea - a woman's gossip magazine.

I don't read all of those magazines to keep up with the latest between Jo Lo and whoever she is married to at the moment. I read them to keep current about what's happening. And, importantly, to get a feel for what people are doing and how they are being influenced.

(I won't even mentioned the 30 or so e-newsletters I receive each day - ooops, I just did.)

We need to know what's going on

As people in business, we need to know what's going on in our industry and the wider world. Because that information can impact on the decisions we make.

The online newsletter I receive, in particular, provide me with excellent and relevant information the exact way I need it - quickly and easily.

Keep yourself in the loop, keep yourself educated and keep yourself knowledgeable and employable. Knowledge is power. But knowledge is also enabling you to provide your client with the best. And that builds a business.

Cheers

Brendon