Monday, July 19  

Birthday is an opportunity

How someone's birthday is an opportunity
 
Howdy.  Hope you had an enjoyable weekend.
 
It's my lovely wife's birthday today.  Let me just say this.........she is not 40.  She doesn't look 40, she doesn't act 40, and she's not 40.  (There darling, I said it!)
 
*  Mel had breakfast in bed this morning - it's her birthday after all.
 
*  Mel (that's the wife) gave herself an early minute at 2.40 today.  She left at lunchtime to go off and treat herself and a friend to lunch and shopping.  It is her birthday after all.
 
*  We're going out to dinner tonight - it's her birthday after all.
 
Like most people, Mel sees her birthday as a special day.  She enjoys the day and gives herself little treats because it's a special day.
 
It is a special day to her
 
I write a bit about getting to know your customer better.  About developing a more personal relationship with them so they see that you care.  Well, birthdays is the perfect example.
 
Can you imagine just how great Mel would feel if one of her suppliers to her business acknowledged her birthday in some way?

She would feel thrilled, excited and special.  And she would feel all warm and fuzzy toward the person/business that acknowledged her birthday.  And she would be far, far more likely to use the business in the future.
 
(Mel has a business where she spends a lot, a real lot, on postage.  The local Post Office gave her a picnic blanket for Christmas last year.  She was very surprised and excited to receive it.  It was a $10 gift to a customer who generates them thousands of dollars in profit.  It's no biggie when you think about it!) 
 
Find out your customer's birthdays
 
Run a competition, just come out and ask, do a survey.....get hold of the information then use it to thrill your customer.  It's a nice thing to do and it will help your business.
 
Cheers
 
Brendon