Tuesday, July 6  

Client testimonials and the power they yield

Client testimonials and the power they yield

Good evening. I've just about finished for the day and am just about to leave to go out for dinner at a local restaurant that does the world's best steaks.

I received a testimonial letter today from a client for the brag wall. She actually sent 2 and told me to choose which one I liked the best.

Here's the first one.....

"Dear Brendon

I would like to thank you and the crew at Tailored for all the help you have given us in the design and setup of our website and corporate image.

Since our web site has been online, I must report a net decline in interest from our customers. They consider it "gushy" and "self-interested". Nevertheless they have mentioned that it has taught them what they won't be doing themselves. One of them actually said "I'll bet this was put together by a drunk clown".

But as they say in business, any publicity is good publicity, so we are relying on this to see us through. Clearly it has worked for you for a number of years."

It finishes off in much the same way!

The second letter was a little more serious and far nicer...

The second letter was a little more serious and far nicer about us!

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"Dear Brendon

I'd like to thank you and Joanne for developing our amazing website. We are absolutely delighted with the look and functionality of the site, which really sets us apart from our competitors.

We have had much positive feedback from our clients and colleagues, and our business has grown and developed enormously since we went online.

We will definitely be recommending "Tailored Consulting" to our friends in future.

Wishing you all the best and we look forward to continuing our business relationship with you.

Yours sincerely

etc"
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Jo and I discussed which one we would put up. Jo wasn't so keen on the funny one being on display to clients in case someone thought it was serious. And even if they didn't, it might make us look frivolous.

So we put both letters (framed) up on the wall, side by side. My thinking is that when clients do read them, they may help our positioning as not taking ourselves too seriously. We're not a stuffy corporate type business and I think there is value for us in demonstrating that to clients.

But I could be wrong. And Jo, as usual, could be right!

I think it's important to make our business friendly and approachable. Things like this can help. People don't feel intimidated if they perceive us as being down to earth and with a sense of humour. And if people feel comfortable with us they are more likely to engage our services.

And I suspect that might be true for your business too.

Have a good night. I'll have a glass of red for you!

Brendon