Monday, July 5  

The right stuff - the right tools for the job

What I learned from Jack this weekend

If you happened to read Friday's blog you'll know I went and saw the movie Troy.

My next door neighbour is Melissa. She gave the movie the "Melissa 4 stars" as she calls it and convinced me to go and see it. I saw Melissa on Saturday - she came over for a coffee - and asked her for the $14 it cost to see the movie.

What a crock that movie was. It was like watching a 2 1/2 episode of The Bold and the Beautiful (not that I'm admitting to watching The Bold and the Beautiful).

But I still went and saw it even though I had read some poor reviews. All because Melissa had recommended it. A personal recommendation is better than all the advertising, all the reviews and all the hype put together.

In developing your business, implement strategies that will assist in generating positive word of mouth recommendations amongst your customers. The result can be long term business growth.

Golf, football, cricket

On Saturday I played a game of golf in the morning and then went to a football game in Brisbane on Saturday night. That was closely followed by a few beers and a hangover on Sunday. Sunday morning I was dragged out of bed to take the boys down to the local cricket nets for a hit.

Jack, my 11 year old son, loves his cricket. Cricket is similar to baseball, except you use a hard ball and 'bowl' it (good players can hurl at up to 100 miles an hour). Jack has all the gear - you'll see in the photo below he has the leg pads, gloves, thigh pad and a helmet. He is also wearing a 'box' to protect the Sinclair dynasty in the future..... ;-)

I said to him, "Jack, you've got every bit of gear you can."

"I need all this to play my best."

Which is true. With a bit of protection he can get in front of the ball without the fear of instant agony if he does get struck.

I was thinking about that this morning in relation to that media database we subscribe to. Last week I used it to send out some media release (to 47 media places). This morning I received a couple of calls from journos following up for a story.

I'm like Jack with his cricket gear. I need that stuff - the media database (not to mention the fax machine, an email program and an Internet connection) - to do my best. If you haven't got the right tools then you won't be able to play at your best.

Just ask Jack.

Make sure you spend your business $ on the right gear. Gear that generates you profit.

Cheers

Brendon


Jack Sinclair with all the right gear