When opportunity knocks, the least you can do is answer the door
When opportunity knocks, the least you can do is answer the doorHowdy. Hope you're well, being good and being nice to others!
One thing I've got to do on this site is add a search facility. It's been done, but I just haven't had the time to get the new site up yet.
If I did have a search thing, I'd check and see when I posted parts of what I'm about to write. But I'm just too busy to search through all the posts and/or articles - we'll live people. Let's move on and I'll write anyway.
A gym, a resort and a charity
The gym
I've written before about how we were doing some marketing for a gym. Costs about $1,000 a year to join. And our research showed that 4-5 others joined the gym when a new member told all their friends.
As part of our assessment of the gym business, one of the people here rang up the gym. It was about 3 p.m on a weekday. She got the message bank:
"Please leave your message after the tone and we'll get back to you......your call is important to us!"
Well, actually it was important. But it wasn't treated as such.
My staff member left a message - and this is almost word for word - "Hi, my name's Bianka and I've checked out the gyms in the area and I want to join yours. Could you please call me back on 07 5598 4898 to make a time for me to come in and join up? Thanks."
4 months or so later and Bianka is still waiting for the call.
In our briefing of the client I went into depth on this issue and mentioned that (at that stage 7-10 days had passed) Bianka hadn't received a call back as yet. I explained to the client that if Bianka was anything...click here for the rest of this blog (I made it into an article because it became a bit long)
Cheers and have a good day.
Brendon
[ comments ]
As someone who works for a charity (RACQ CareFlight), I find it particularly appalling that no one has yet contacted you. I am finding that more and more people are telling me about similar circumstances. In fact, just last week I was at a fundraising event and the organiser told me rather sheepishly that we weren't the first choice to be the beneficiary. Another charity was contacted three times in the period of a month and each time a message was left over the phone. And no one has ever returned this woman's call. She has now chosen RACQ CareFlight and hopes to raise many thousands of dollars for us. Naturally, we're delighted!