Friday, August 20  

My wife bought 3 things

Last Friday (the 13th) my wife bought 3 things.

1. A house
2. A game for my kid's PlayStation.
3. A bottle of $2.50 nail polish.

My children's reaction to the purchases were:

# 1 - not interested at all.
# 2 - the boys (11 and 10) were very excited.
# 3 - our 13 yo daughter was thrilled.

Different strokes for different folks.

Different people are interested in different things.

I thought of my kids reaction when I was writing an offer letter for a client's product. If I was interested in this product, what would convince me to buy it?

A quick call to a friend of mine who is interested in the product and I had my answer. My client had a great letter. And his customers have a great offer.


Have a good weekend.

Regards

Brendon