A printer cartridge and a Cheesecake
A printer cartridge and a CheesecakeMy business goes through a few printer cartridges. We have a laser printer and an ink jet. The laser cartridge gets replaced about once a month at a cost of $165.
We get the occasional sales rep in here trying to get us to buy the cartridges from them. But we have a supplier who supplies us the cartridges at the best price we've found.
But yesterday a guy called Paul came into the office. His business is called "Cookies, Cakes & Cartridges".
If you buy a cartridge from Paul you get free delivery as well as your choice of a free:
* Cheesecake
* Mud Cake
* Diet Fruit Flan
* Bag of Cookies
Now that's an incentive for Mel, who usually does the buying!
Today she was on the phone asking for a quote on our laser cartridge. It's $1 less than we pay now. But we get a free cake/cookies and free delivery! Mel is one happy girl.
That's great marketing. Something as simple as a $5 cake has gained that business over $2,000 pa.
A free cake has no relationship whatsoever to printer cartridges. Maybe that's why it worked?
Cheers
Brendon
[ comments ]
For a while I've been offering potential clients a free packet of chocolate digestive biscuits with every job they ask me to quote for. Not only does it encourage them to ask me to quote, but also they talk about me and my business beacuse the offer's quirky. £0.60 per quality lead and word-of-mouth marketing - not bad at all I reckon.
Owen.
www.winning-proposals.co.uk
Do they send you a coupon from a big name coffee shop say starbuck?
Overall, i still think it is good marketing and definitly something to consider if you're a printer cartridge supplier.