Tuesday, September 28  

And now he's 12 years old

Howdy

I wrote an article this time last year about my son Jack's interaction with the local camping store - Click here for the article.

That's was on Jack's 11th birthday.

Jack turns 12 today. And when I saw the gifts he received I started wondering just how much money that camping store was leaving behind.

Here's Jack's birthday gifts so far:

Top quality Sleeping Bag - $130
Camping Chair $25
Torch $20
Citronella Candle (Keeps mosquitoes away) $5
Toast holder thing for the campfire $5

Jack also received $125 from friends and relatives. All of that will be spent in a camping store - he's buying a knife for fishing, a Thermos and a few other bits and pieces.

Lifetime value

I'd hate to think of the lifetime value of a kid like Jack is to a camping store. There's not only his stuff being bought - he also buys gifts for others in the family from a camping store (My wife's birthday gift was a mug for camping).

I'd estimate that the value of a kid like Jack to a camping store would be about $1,000 a year.

Think not only what your customer will buy today, but think of what they could buy in the future, who they might refer and how your business can assist them do all of that.

That's better business.

And happy birthday Jack!

Cheers

Brendon