Valuable information - it's not about the price, it's about the value
Valuable information - it's not about the price, it's about the valueHowdy.
I've been watching with interest the marketing of an information product by a web marketer. the product retails for $997 US. Many have expressed concern over the hefty price.
Would you pay $1,000 for what is essentially a few books?
Before you answer, consider what I did last week.
I was looking for information about how to better utilize Google Adwords. In my search I came across a recommendation of an e-book. The e-book was for sale for $39 US. The recommendation was by a well-established web marketer that I know and have worked with previously.
So I bought that e-book (click here to check it out) and read it last Sunday (9 days ago).
One good idea
I found plenty of good ideas in the e-book. So on the Monday I implemented one very simple idea into a client's web site. Took me about 10 minutes to do it.
Here are the results after just 48 hours:
536 extra visitors
$62 in advertising costs
16 sales
$2,880 gross sales
$1,400 profit
That's for $62 worth of ads. In just 48 hours. From 1 idea.
Yep, if those figures hold true for a year I have just made my client an extra $250,000 in profit pa.
Knowing what I know now, I would have happily paid $1,000 for that e-book. I'd happily pay $10,000.
When buying information, it's not about the price. It's about the value.
I guess the other big lesson here is that an e-book at just $39 can and do contain fantastic information.
Apparently there are even web sites out there that provide plenty of great information for free! ;-) (I hope!)
Cheers
Brendon
P.S: The link to the e-book above is my first ever affiliate link! What that means is if you click the link and then buy from that site I make a couple of bucks.
I'll be adding more and more product reviews over the next few weeks because I get so many requests for information about certain products.
I'll review them and post the reviews up so that the site has even more useful info.
[ comments ]
The book is Adwords Secrets Revealed. (I've just come back and edited this comment Brian. Your question gave me the bright idea of becoming an affiliate for the book, so the new link is: http://hop.clickbank.net/?tailored/asecrets).
Thanks for the question and thanks for the idea.
Just looking at it now, it's not $39, it's $39.95.
Cheers
Brendon
Looking good so far!
You're probably rolling in some of my doe right now...
;)
I'm drinking champagne and caviar right now thanks to you!
Just kidding - you and 2 other bought through the link. Thanks for that. Hope you find the book of interest.
Cheers.
Brendon
Back to the streets begging for me ;-(
Cheers Mark.
Brendon