Tuesday, September 21  

What's worth more - this advice or this advice?

What's worth more - this advice or this advice?

Howdy. Hope your week is going well.

Like much of what I write, this next bit may sound stupid! But stick with me here .....I'm going somewhere with this...

Let's say you have business A.

Mary has business B.

I sit down for an hour and talk with you about how you can improve your web marketing and sales.

I then cross the street and talk to Mary about the exact same thing.

Should I charge you both the same?

I used to think yes. But now it's an overwhelming no.

You see, the value of that advice to 2 different businesses (and 2 different people) can vary considerably. The difference can be in the millions.

Just 12 weeks ago...

Just 12 weeks ago we developed a site for a client. We also market it. And manage it. We do everything except print out the order and send the product.

That site - for a client who had never sold that product before - is on track for in excess of $4 million pa in revenue. That's a lot. A real lot. Over $10,000 a day.

The value of advice

The value of advice isn't in what it is worth. The value of advice comes from what you do about it.

So if I told you how to get your web site from $0 to $4 million in sales in just 12 weeks (starting with a $200 marketing budget) and you didn't act upon that advice - maybe you don't believe it - then the value of that advice to you is zero.

But if you are the sort of person to absorb advice and then act upon it, then that very same advice could be worth millions to you.

Cheers

Brendon