I've never really thought much of it, but you're dead on. I can remember at least 2 instances where I've been skeptical of a product, and a little nervous to make the purchase. I was thinking, "Is this legit?" When I heard the voice, it definitely comforted me a bit. I made the purchase on the 1, and bookmarked the other with the intent of purchase in the future - I'm reading The Web Design Business Kit right now, and when I'm finished, I'll be buying this next book... which just so happens to be the "Make Sites Sell" book that Brendon recommends in the "Resources" page.

Brendon,
I like your site and your advice has been very helpful to me in my business. I have a thought about adding audio to a web site. I think it would be helpful to give the web visitor the choice with audio (as you have done on your blog), maybe a button labeled with "Click Here For An Audio Message from the Owner." Or something to that effect. Some sites have the audio automatically run on page load. There are times when the visitor may not want to hear audio, say they are browsing at their office which is deadly quiet at the moment and suddenly some voice comes blaring out of their computer speakers, making it obvious to everyone that the person is goofing off (not that I would ever do that, but it is theoretically possible). Once the person has been embarrassed by that audio booby trap do you think they'll be going back to that site soon? Probably not. I tend to listen to music while I work in my home office and I really don't care to hear someone talking to me over my music so I am turned off by any unrequested audio. This is not to say that the audio message can not be effective, just that the most polite way to handle audio would be to ask the user first.
Cheers from America,
Michael

Thanks for the feedback guys

Yep, I'd agree on making audio or video optional Michael. For the exact reasons you say - if people want to listen they can. But no use forcing them to listen.

Cheers and thanks again.

Brendon