Monday, October 4  

Why I didn't make an offer

Why I didn't make an offer

A mate of mine read the blog below and rang up to ask me why, if I'm advocating doing business, didn't I make the offer to this client. Why didn't I suggest to him what he should have suggested to me?

Good question.

And the answer is a little cynical combined with a touch of realism and commercial reality.

It's my role as the business owner to make a profit. Part of that is to ensure a great relationship with our clients. Which we have.

Do I want part payment, a profit share deal, or any of those things I mentioned?

Not at this time. My time is better spent doing full paying work for other clients. I could do the other thing but that wouldn't be doing the best thing for my business, which ultimately means I wouldn't be able to offer my clients the level of service and quality they've come to expect.

Reading back over that, it all sounds a bit tough. But there are tough decisions to make in business. And one of the hardest lessons to learn is this: Get the money in. Cashflow is King.

Have a good day. Cheers.

Brendon