Tuesday, December 21  

Taking advantage of the market

Quick and smart thinking

Hello. Hope you are well and healthy leading up to Christmas.

We've been busier than ever and I've been a bit slack in doing the blog. I'll write this blog, one tomorrow and then send out a newsletter and then I'll be taking a break until January 6 next year.

A couple of local businesses have shut down around us here in Palm Beach, Australia and other businesses have been quick to take advantage.

Fish & Chip Takeaway Shuts Down

1. The local Fish & Chip takeaway shop (that was doing a thriving business) was squeezed out of the local shopping centre. The Cafe business next door to the takeway started selling takeaway Fish & Chips the next day.

People still come down to get Fish & Chips from the old place, see it's not there, see the sign for Fish & Chips at the Cafe (the sign is where the old takeaway used to be) and buy their Fish & Chips there.

Smart and quick thinking by the Cafe owner that has probably boosted his income by 50%.

2. The local computer store, that provided Internet and Email access for customers, closed down. 3 days later the business next door - a Japanese restaurant/cafe - had installed a computer for Internet and Email access for customers.

Jason, the Japanese cafe owner, has a sign on the abandoned computer store offices saying "Internet and Email access now available at Genki cafe next door."

2 great examples

2 great examples of being smart and quick in taking advantage of the market. The Fish & Chips sales was a good fit for the shopping centre cafe and the Internet access was a great fit for the Japanese cafe.

* What could be a good fit for your business?
* What additional services could you offer?

Cheers

Brendon