This is an easy one.
You mustn't think like everyone else in business because most people fail in business. Something like 90% of business fail within 5 years.
That's an excellent reason not to think like everyone else.
Another great reason is because thinking differently will cause you to act differently. And acting differently will make you stand out from the crowd.
And when you're different you'll make your own little niche. And having a market niche makes your business more specialised, more focused and more likely to succeed.
Cheers
Brendon
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