Saturday, January 22  

Look from the customer's perspective

Look from the customer's perspective

One of the most popular articles on this web site is this one about how to run a cigar store. It takes you step by step through a simple marketing strategy and has some solid principles in it.

As you might notice, I've stuck up a few affiliate links for products and/or stores I deal with, believe in and trust - in an effort to get this site earning its keep.

I was searching through my web statistics when I saw that the cigar store article was found mostly direct from search engines. On closer examination it became obvious that many people would click on a search engine link and end up on page 3 of the article.

No Way Of Moving Back

Unfortunately, if people ended up on page 3 they had no way of navigating from there back to pages 2 and 1 (dopey old me didn't put links to access other pages on the article pages - except to move forward 1 page at a time) - unless they knew the article was in the section titled 'Articles'.

I've just fixed that which makes the article far more user-friendly.

Don't forget to look at what you offer, and the way you offer it, from the customer's perspective. It can mean the difference between having a delighted customer or someone who thinks you don't care about them.

Cheers

Brendon