Tuesday, January 18  

One Thing I'll Do This Year

One Thing I'll Do This Year

Hello. Hope all is well.

When you're marketing your business it's always a good idea to get expert advice. But before you get that advice, I have some questions for you.

If a Marketing Consultant is so good at marketing why isn't he running a business where he markets a product?

If the Marketing Consultant doesn't charge you at least $100 per hour for his services, why use him? After all, you could provide an excellent argument that he doesn't know how to effectively market his own services if he's only charging $100 per hour.

I'll Do This

This year I resolve to not get any advice or buy any product from a person who hasn't actually done it him/her self.

One of my big frustrations with Internet marketing in particular is people on forums who ask for advice on how to market their eBook.

"And what's the eBook about?" I ask.

"It''s about how to succeed at Internet marketing," they'll inevitably say.

Should We Do This.....

* Should we seek advice from marketing people who have never successfully marketed a product?

* Should we get our web site developed and marketed by a web developer who doesn't have a successful web site (after all, if he/she can't do it for themselves the chances are slim to none that they be able to do it for us)?

* Should we entrust our PR strategy to a company that has never generated great PR for their own business previously?

So this year I resolve to only get advice from people who have been there and done that. Not from people who have only read about it themselves.

Not a strong argument....

Sure, it's not the strongest argument ever - after all, there'll be people who are good at explaining how to do something better than someone who has actually done it.

But it's a start for trying something different.

Cheers

Brendon