Tuesday, January 25  

What Do You Do?

What Do You Do?


Laura, Mel, Jack & Harry


Hobart, Tasmania from Mount Wellington Dec, 2004

See the photos above. Almost certainly you've looked at the one with Laura, Mel, Jack & Harry longer.

Look Longer

It's the same when we see photos anywhere. If the photo has a person's face in it we'll look and look longer. I'm not sure why - something to do with checking them out I guess. I've heard one theory saying that we look at photos of people because we want to know if we know the person.

Think About Advertising

It's much the same principle with advertising. People faces will be used - usually attractive people. You see, most of us look at attractive faces longer than we look at unattractive faces.

Stands to reason if you use an attractive face in your ad = people will look at the ad longer = increased brand recognition.

Using a person's face in your advertising is generally a good idea. Make sure it's the right 'fit' - the target market can relate to the person (i.e. don't put a 75 year old person's face as the face of an acne cream ad).

Cheers

Brendon