Monday, January 10  

What I'd like to see

What I'd like to see

This is what I'd actually love to see.

Me to TV/newspaper Advertising Executive:

"So, will advertising with you get me more customers?"

TV/newspaper Advertising Executive:

"Yes. If it doesn't produce results then there is no charge."

Whilst some media advertising is more accountable these days, the great dinosaurs of TV and Newspapers just happily increase their rate with the full knowledge that viewers/readers are on the decline, no one takes notice of the TV ads (or we change channel during the break) and the value for money for the advertiser is rapidly going down.

We all have to closely monitor our returns on investment, and it's been my experience lately that TV & Newspaper is going down (could be crap creative of course - or a million other factors: which is what the TV/Newspaper Execs would suggest).

Cheers and have a good night.

Brendon