Monday, February 21  

Adding Value Everytime

Adding Value Everytime

Hope you had a good weekend. We (the wife and 3 kids) went camping for the weekend up to a place called Dicky Beach on the Sunshine Coast here in Queensland. Swimming in the ocean, burning sausages on the camp stove, visiting family and friends - it was a good weekend.

I've been exchanging a couple of emails with a regular reader from New Zealand (Howdy Eaden) and he does something in his emails that's very interesting - and I'm not sure he's even aware that he does it.

You see, in every email he sends he offers me something. And those things he offers me are:

* relevant to our discussion
* valuable

Broken Links & A Valuable Resource

For example, his first email was to thank me for something and at the end of the email he let me know of 2 broken links on the site (that we fixed) and he let me know of this web site: stock.xching, which has thousands of free and royalty free photos (this was just after a blog where I mentioned istockphoto.com.

The latest email was to let me know he'd purchased my kit and that he was keen to try some Direct Mail. He then let me know of a link regarding advertising measurement that I might find useful.

Adding Value Works

Adding value to every interaction you have with your market can be the best thing you can do (much like I try and make every blog entry I write useful and relevant) . You'll soon become trusted. You'll be perceived as an ally, rather than as just another service provider. You'll become a good person to know.

And, like me with Eaden, you'll always hope to hear from them again.

Cheers

Brendon