Wednesday, February 2  

"Brendon, I've got something for your newsletter......"

"Brendon, I've got something for your newsletter......"

Hello. Hope you are well.

We send out an offline newsletter to clients. It's 4 A4 pages full of information and marketing stories and helpful hints.

One of our clients rang up yesterday and said, "Brendon, I've got a story for your newsletter!"

This guy runs a business here on the Gold Coast and tried discounting his product by $10 without much success. He then put the price back up to normal.

What he did next worked fantastically well.

"Everyone who buys one gets a free bottle of champagne."

The bottle of champagne cost $10.

He made $20,000 in sales that he can directly attribute to the free offer.

As he said to me:

"People love free stuff. It's unbelievable!"

Yes, people do love receiving something for nothing. What can you offer as an incentive to buy?

Cheers

Brendon