I Love You - We All Want To Hear It
I Love You - We All Want To Hear ItHowdy. Hope you had a good weekend.
Current clients are the biggest asset of a business. No question about it. They're easier to sell to, they refer their friends and it's much cheaper to retain a current client than it is to attract a new client.
But something like 70% of people say they stop being a client of a business because they feel the business doesn't care about them.
What can you do to show you care - Do this
But how can you show them you care? Here's a fantastic way.
Step 1: Buy 100 Valentine's Day cards.
Step 2: Write a message like this:
Dear Mary
Sometimes we just need to tell those we love that we love them!
Mary, we love having you as a customer and really appreciate your support as we've grown the business over the past few years.
Happy Valentine's Day.
John & the My Business Team
Step 3: Post the cards out on Friday February 11 so your client receives it on Valentine's Day on the 14th.
People love being appreciated and the Valentine's Day card is a nice touch.
We've done this a few years now and always get a fantastic response.
Cheers
Brendon
[ comments ]
Just wanted to say that this is a fantastic idea and will definitely be giving it a go this year!
Brendon Rice
Citrus Media
Hope business is going well. Do you like our web design??!
It's an idea that, each year, for every 100 cards we send out I think we get about 5 clients ringing us to say "That's a great idea." (Which would mean the vast majority of people like it).
It's cheap, easy and topical - and gets you appreciating the client and being top of mind.
Cheers
Brendon