Tuesday, February 22  

New Site Launched - Marketing Snapshot

New Site Launched - Marketing Snapshot

Howdy. We've owned and managed an eczema care web site for just on 3 years now. This is the site that once took $200,000+ in an hour or two after a TV current affairs show did a story on it.

The site was called www.eczemasite.com. We've just relaunched the site as this psoriasis and eczema site.

We've done this for 2 major reasons:

# 1: It was time for a decent design
# 2: The products we sell work just as well for psoriasis and they do for eczema - so keeping the site as Eczemasite limits our sales. With the simple name change I'd expect sales to increase by at least 80% (more people have psoriasis than have eczema).

Our initial marketing at relaunch:

1. 301 redirects on the old sites (Eczemasite.com & Eczemasite.com.au) today.
2. Email newsletter (using Constant Contact) to just under 15,000 subscribers today.
3. Commence Google AdWords campaign today.
4. Commence pretty intensive search engine optimisation campaign on the site.

That's enough for today because I want to see the impact of just those things. If we do too much in the initial marketing mix then we won't be sure what marketing is having what results.

Future marketing:

Future marketing will include:

• ongoing search engine optimisation,
• article distribution,
• web site award wins,
• Directory listings,
• reciprocal linking strategy,
• Affiliate program,
• PR (both online and offline)
• and a few other bits and pieces.

That's a quick snapshot of a site launch. I'll let you know how it goes. And if you take a look, please let me know what you think of the site.

Cheers

Brendon