Wednesday, February 23  

The Reason For That Photo Below

The Reason For That Photo Below

I put the photo below into the blog for a couple of good reasons:

# 1: Because I thought the page needed a graphic to break up the text.
# 2: Because I wanted to make a point.

And the point is this.

To be effective at marketing your goods, services or product you have to be noticed. You have to STAND OUT.

Now, a picture of a naked a$$ on my blog stands out a bit. And has probably made you think, "Mmmmm, why is there a picture of a naked a$$ on Brendon's blog?"

Maybe you like it. Maybe you love it. Maybe you hate it.

It doesn't matter. The question is "What does your market think?"

And here I'd like to add a comment; surveys are good. Observation is better. Judge not by what people say they'll do, but judge them by what they do.

What Howard Does Works

Whilst people might appear deeply offended and turned off by controversial marketing, it just might work. I remember watching a movie on Howard Stern a few years back.

The comment was made that of his listeners, the ones who liked him listened for 20 minutes on average - to hear what he had to say.

The people who hated Howard listened twice as long - because they wanted to hear what disgraceful thing he'd say next.

(I made those numbers up but that was the gist of it.)

Don't let your own attitudes get in the way of effective marketing. Think like your market thinks.

Cheers

Brendon

P.S: No, it's not my a$$!