It's Not What You Think
It's Not What You ThinkHello. Hope you had a good weekend.
I've copped a bit of flak recently over parts of a newsletter I write for SitePoint.
I wrote in the previous edition about 2 things that have stirred a bit of controversy.
1. Issue 1: I wrote that pop ups on web site aren't actually bad in themselves. I said that, done right, pop ups can be a useful part of visiting a web site.
2. Issue 2: I mentioned the excellent blog of GoDaddy CEO Bob Parsons. Some readers took exception to me praising Bob's blog and/or company on the basis of some controversial ads GoDaddy ran at the Super Bowl.
Broader Issue
The broader issue here is about marketing.
- The marketing strategy employed by GoDaddy in respect to the Super Bowl Ads was one of the most brilliant awareness campaigns I've seen.
- Pop ups on web sites keep getting used because they work.
It's Not What You Think
It's not what you think, it's how your advertising and marketing will affect your target market.
- Just because you might find that ads offensive doesn't mean others will.
- Just because you hate pop ups doesn't mean others do.
- Just because you might not find something interesting doesn't mean others will.
Cheers
Brendon
[ comments ]
Popups are good! I hate having popup blockers built into everything. I was recently filling out an online form that was like 15 pages long and I needed clarification on some of the questions, clicking the help link next to it spawns a popup which was unavailable to me until I disabled all of the pupup blockers. I guess the people who hate popups would rather have been directed to a new page and then go back to the form...
As for Parson's blog, I found the posts about the ads entertaining but not anything else he wrote about. It seems people want to make the big bucks but won't take risks.
Keep up the good work!
In many ways it is the same mentality behind using Flash on sites. If it looks and feels cool, lets do it. If it doesn't look good and annoys me then lets not do it. If you want to be successful the $$$ are what you need to be paying attention to.