Friday, April 15  

Top 5 Things To Test With Direct Mail

Top 5 Things To Test With Direct Mail

We do a fair bit of direct mail and one thing we always do is test various elements of each mailing.

Here's my list of the top 5 things to test:

Heading
Price of the product
Length of Letter
List (who you send it to)
means of ordering

There are others, of course, but the top 5 is a good start.

What testing does is very important. You see, it gets you to measure things. And that makes your direct mail attempts more accountable.

I'd guess 80% of businesses don't measure the effectiveness of their marketing strategies. If you measure such aspects as the above you'll know exactly how your campaign is doing.

Regards

Brendon