Tuesday, April 26  

When You Should Bribe Potential Customers

When You Should Bribe Potential Customers

In the last few days I've received 3 requests to complete surveys. 2 requests were from Government departments, 1 from a business.

I took a quick look at the surveys and decided not to complete them.

The reason was basically this:

There was nothing in it for me.

All the surveys would have taken about 7 minutes of my time.
Completing the survey would have helped the various organisations.

But I didn't complete the surveys

And the reason was simple. There was no benefit in it for me.

And that's exactly how all potential customers think when weighing up your offer: "What's in it for me?"

If you ask others to do a survey your response rate will go through the roof if you offer a gift/prize for completing it. Make it something the target wants/likes/needs and they'll be clamouring to do it.

When you're doing your marketing it's important to ask this one simple question: Why should this person do business with me?

The answer is simple: because he gets a benefit from it.

That's marketing.

Cheers

Brendon