Tuesday, May 3  

Biggest Cause of Overspending

Biggest Cause of Overspending

Now this is going to sound stupid. But I see it a fair bit. So I'll write about it.

The biggest cause of overspending on web sites is when the client underspends.

Because when a person/company underspends they waste all of that money because they should have spent more to get a decent web site that does what it needs to do - get found, get visited, make sales.

The Most Common Reason For Web Site Failure

It's the most common reason for web sites failing that I see.

The web can and should be a big part of the overall marketing/distribution mix for many businesses. To do its job the web site needs to be developed effectively. And that costs money.

(The other big killer of businesses I see is the company that spends all of their money on product development and set up and leaves nothing - and I mean nothing - for marketing. The client somehow expects their product/company to get in front of the entire target market for a couple of hundred bucks. It can't happen.)

Cheers

Brendon