Tuesday, May 10  

Is The IT Department The Right One?

Is The IT Department The Right One?

Is the IT Department the right one to take care of your company's web site? I think not.

I rang a prospect yesterday and ended up speaking with the IT Manager. The company had allocated the function of web development to the IT Department. The IT Manager wasn't interested in redeveloping the company's web site.

Web Sites Are Not About Computers

I got thinking that the IT Manager shouldn't have anything to do with the web site. You see, a web site isn't an IT function. It's a marketing/sales/branding/PR thing.

Our psoriasis and eczema web site has a marketing and sales function.

This web site (www.tailored.com.au) has a marketing/positioning/branding function.

This web site has a branding function.

Not one of them is an IT function.

Web site development shouldn't be left to the IT Manager. It's more than that.

Regards

Brendon