Radio Is Dying
Radio Is DyingHello. I found this on one of my favourite blogs the other day (Seth Godin):
According to C|Net and The NPD Group, the number of listeners to radio has declined by 4% against the previous year.
In the same time the study showed that online radio station listeners have increased to 53.5 million this March, up from 45.3 million a year ago.
That's almost a 20% increase!
Seth makes the point that once cars have the equipment to receive Internet radio radio numbers will drop even further.
People will be happy to pay to listen to radio shows that are of interest to their specific tastes. Radio, as we know it (with Shock Jocks, commercials, inane conversation, etc), is dying.
Give it 10 years and it will be completely dead.
Regards
Brendon
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