Friday, May 27  

Soul Tram Crashes

Soul Tram Crashes

I drove 100km back from Brisbane last night to the Gold Coast and dropped into a local pub to listen to a band and have a beer.

There was a group playing called Soul Tram (or something similar).

These guys were supposed to be quite good. But all I heard was screeching, feedback and an awful sound as they struggled with audio you had to hear to believe.

The lead singer tried to work his way through what was an embarrassing night, but even his valiant attempts couldn't save the disaster that was their show.

Destroy Your Brand/Band

In music, as in business, 1 really bad performance can spell the end.

The performance was so bad that the band should have stopped. What they did do was try and struggle through - a noble gesture.

But a gesture that gave their fans an hour of ear-splitting agony and a bad taste in their mouth. What Soul Tram did was damage their brand/business/potential even though they tried to do the right thing.

Everything you do/say/write/wear/sing/drink/eat/etc impacts on your brand. Make sure it's consistently great. 1 disaster can cost you dearly.

Cheers

Brendon