Should We Educate Our Customers?
Should We Educate Our Customers?Hello. One aspect of our marketing I've always been passionate about has been the education process - my thinking being that if our clients understand what we do then they'll be more likely to "get it" and thus more likely to recognise us as the people who'll provide the best solution.
I think I was wrong.
I gave a presentation today for some people who are interested in having a web site. Part of the presentation was used to educate the client on how people usually find web sites and why that was relevant to the solution I was about to suggest.
The Glazed Eyes
But I could tell by the glazed eyes that the clients didn't want to know how we solve the problem, they only wanted to know that we could and that we would.
You see, web sites are about results. They're about providing solutions to problems.
I promise not to bore another client with the details!
Brendon
[ comments ]
I understand you not wanting to give your client the boring details and agree with you that all clients want to know is "can you do it".
I met with a prospect today and I could see the glazed look as well, but wanted to make sure they knew what they were getting by hiring us. Just saying we're great won't cut it. I spoke of results, not the details on HOW we do it.
I also learned today to leave a 'take away'. For instance, I mentioned, to draw more traffic to their site, they might consider answering questions on online forums with a backlink to their website. I found out they currently do not have web statistical software running on their site. I suggested they speak to their current hosting company and/or webmaster to immediately add this function whether or not they hire us.
I love educating our prospects and customers too. Some will take our advice and some will glaze. The most important thing is that they know and remember who gave them the information (or education).
Cheers.
Michael Swartz
MJS Web Solutions