Why I Don't Tell Everything
Why I Don't Tell Everything
Hello. A few people have contacted me and asked my why I've "XXXXXXed" out the contact details on this media release that I posted on the site a few days back.
As a business supplying a mostly sophisticated and integrated skillset we source a range of experts in their field to enable us to provide our clients with the best possible solution.
What that means in plain English is that when we need a particular skill, we contract the person on a project-by project basis because we wouldn't have enough full-time work to employ that person.
A good part of our success lies in our ability to find the best people in their fields and be able to convince them to work with us.
- So if a pitch for a project requires a Graphic Artist who produces very modern and funky work, then we know the guy for the job.
- If a project requires the services of a Graphic Artist with vast experience in high-level public company corporate work, then we have access to that person as well.
- And on it goes.
Another Part Of Our Success
Another part of our success lies in being better than our competition in terms of the quality of the work we produce and the quality and effectiveness of our own marketing.
Any smart competitor will benchmark against their competition and see how they're marketing. And they'll see what works. And if they're real smart they'll use those very same tactics (and the same people if they're able).
PR Agency On A Retainer
As the business has grown we've recognised the need to free up some time to better focus on our clients. To this end we saw the need to employ a PR Agency to take care of our own PR.
So we've contracted a talented young PR professional to manage our PR.
The Results So Far
The results so far have been terrific.
For example, just this week I've had 2 mentions in local media - one where I was quoted as an Internet specialist and another today (in The Gold Coast Bulletin - Page 62 if you're on the Gold Coast) where I was the subject of a feature article - with a nice pic off my beautiful daughter Laura and I.
And the PR company also assist with writing of a range of online newsletter we develop on behalf of clients.
Do I Want My Competitors To Know Who Does Our PR?
Do I want our competitors to know who does our PR?
Well firstly, it wouldn't be that hard to find out. Secondly, I wouldn't be too fussed. It's no biggie really.
And having said all of that, we do recommend our PR company to others (we're not trying to just hog them for ourselves!), we just don't broadcast who we use for the fact that it can give our competitors access to a resource/asset/skillset that they wouldn't have otherwise been aware of.
But the point of this entry is that it takes a lot of work, experience and expertise to identify and develop an effective working relationship with our suppliers (like our PR company). For us to broadcast who we use for some elements of our business wouldn't be that smart.......not that I get accused of being smart too often!
Some things are better left unsaid....or in this case "xxxxxxxed" out.
Have a good weekend.
Brendon
[ comments ]
So, you don't do your PR, anymore... THAT's news! ;-)
Nice to hear from you. Thanks for the comment.
Always a risk of course, but the other issue is that our PR person is great with profile stuff and we're very effective at pure business and web issue PR.
Different niches, so it's fine.
Our PR company actually specialises in health media and has turned down some clients from us that I referred over who didn't meet her criteria.
Which is, I think, great long-term strategy on their part.
Hope that makes sense. Take care.
Brendon