Friday, July 29  

Quick, Easy Marketing

Quick, Easy Marketing

One of the most important things to do with a marketing strategy is to make the actions as simple as possible. The reason for that is if it's simple then it gets done.

I often suggest a postcard mail out to client. Easy to do, everyone reads the message and it's cheap.

Here's a simple 4 simple process to do a 500 piece postcard mail out:

1. Figure out what you want to say.
2. Go to istockphoto and sign up for an account. Pay $20 or so and you have access to 20 credits. Select an great image for your postcard - it will cost about $3.
3. Find a cheap printer - here's one in Australia ($189 Australian for 500 postcards delivered to my door).
4. Then run the cards through your printer with your own special message, toss a stamp on and you're done.

Easy.

Total costs: postcard printed and delivered to you: $189 (for postcards), $10 for ink (to print your message), $250 for stamps. and $3 for the image from istockphoto.com.

$452 in total. That's 90 cents each postcard sent.

Make an offer to existing customers today. At just 90 cents that's a bargain.

Cheers

Brendon