Revenue Explodes For Australian PPC Advertising
Revenue Explodes For Australian PPC AdvertisingNo wonder Google sent me a Christmas present last Christmas! According to the latest figures here in Australia the Pay Per Click (PPC) market in Australia is about $130 million.
And I bought a sizable chunk on that.
The statistics, from research firm Frost & Sullivan, found paid search has grown by 85% since 2004.
The growth is no big surprise. When something works well and is totally measurable then advertisers will recognise the great value online advertising can be.
Cheers
Brendon
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