Tuesday, August 30  

My Biggest Frustration

My Biggest Frustration

One of my biggest frustrations with web developers in Australia (or anywhere for that matter) is web developers who subtly mislead clients with what they are doing.

There is a high profile business here in Australia that charges upwards of $20,000 for search engine optimisation (seo) - that is, they develop pages in such a way that the pages appear in the search engine rankings.

That's fine - seo can be a lot of work and $20,000 is not unreasonable for many clients.

But what this business does is trumpet their work as though they get great results, when in fact the results are pretty ordinary. They'll come number 1 in Google Australia for a keyword and make it sounds impressive............ but what their client doesn't know is that for non-competitive keywords (that is, words that don't get searched for much) getting number 1 will take about 10 minutes work.

In fact, it's almost impossible not to come # 1 for poorly searched for keywords.

To then announce what a superb job they've been doing to achieve this ranking is a bit dodgy in my book.

Frustration Stems From This

My frustration stems from this and the follow on - clients get a very poor return, which leads to a general dismay with the industry as a whole. And that then affects the young web developers trying to find a place in what should be a rapidly growing industry.

The Point

I guess the point is this: it's buyer beware. Employ an expert who really does get results that generate a return.

For an excellent article on this check out Search Engine Optimization Rip Offs (And How To Avoid Them).

Cheers

Brendon