Friday, August 19  

Proactive Marketing

Proactive Marketing

I appeared in a local business magazine last week - a profile on me and my life, which included a bit about my business.

I received in the mail today a Price List and details of a CD & DVD duplication service. The owner (Paul) wrote me a personal note and mentioned that he'd seen me in the magazine and enjoyed it.

He also mentioned that he could offer me terrific service and prices if I needed his service.

That's personal (he's stroked my ego by telling me he saw me in the magazine) and proactive (he's not waiting for me to call him). And that's usually very effective.

Are you being proactive with your marketing? It works.

Regards

Brendon